Why do running shoe manufacturers invest so much on the design of the shoe but seemingly so little on the insole? This was the question on my mind the past few weeks as I worked through physical therapy sessions to recuperate from my knee injury. One of the initial recommendations I received was to buy supportive insoles. Which got me thinking about my question.
Ads and articles promote the innovative design aesthetics with shoes that promise support and comfort. But if you look at the insoles in a new pair of shoes, they tend to be thin and a bit flimsy. To help answer my question, I turned to a local expert – Kash, the manager at Big Peach Running in Decatur. Here’s what I learned:
• Manufacturers invest in the design of the mid-sole and the shoe’s structure because these are the areas that absorb the pounding and pressure from running
• The insoles that come with running shoes are intentionally thin because this provides a more comfortable fit when you try on the shoes
• Many shoes are targeted at the $85 to $100 price range; a more expensive insole would push the price above this range
• The mid-sole in new shoes provide plenty of support, so most runners don’t need a thicker insole until well after running 100 miles or more in their shoes
