It is all too clear, there I stood in the foyer, a disgruntled 8 year old on a cold morning in the midst of a Midwestern winter wondering why my mother loved to torture me so, dangling that damn red wool sweater in my face. Was it not enough that I walked like a penguin from the long johns beneath my favorite jeans?! Obviously not, because I wasn’t walking out that door without two shirts and the dreaded red wool sweater…under a coat! It itched like hell and the closest I have ever come to wearing wool (traumatized for life you know) since then was donning a pea coat kept far from the neck line by a beautiful silky scarf.
I am most positive that you too have a similar relationship with wool. So, you can imagine when I came upon Jones Wares – Merino wool active wear for cycling, running, and everything outdoors, I was a bit miffed, but intrigued non the less.
The story behind Jones Wares (and it’s a cool one) can be read here, but lets get on about the product. First of all, why wool? Wool is a natural, renewable technical fabric that keeps you warm/cool and odor free and can last a lifetime. How has Jones Wares turned wool from a dreaded red sweater into comfortable undergarments for active women runners, cyclists etc.?
Each garment is fine woven for (real) comfort; dual stitched at stress points with no ‘raw’ edges for durability, and can be custom fit-to-order! From base and outer layers to head and feet accessories, Jones Wares covers the bases in light and heavy weight active wear products.
Not convinced? Here are a few articles/testimonials I found on the product.
Cyclist
Running
Get comfortable ladies. Get (real) comfortable.