Beth Moore – Co-Founder, Vice-President of Marketing

Traxee.com is a labor of love – a tribute to a sport that I can honestly say has changed my life.

I don't really remember what motivated me to lace up my sneakers nearly fifteen years ago and run the track at my local "Y" for 10 minutes straight (yeah, a whole 10 minutes!). I do remember that it hurt... a lot. But I went back to that track the next day and did it again, and the next day, and the next. I stopped my 2 pack a day habit. I shed ten pounds. I felt strong for the first time in my life in both body and spirit. Standing naked in front of my bathroom mirror after a year of running four times a week, I hardly recognized myself. I had the body of an athlete and the confidence of a lioness.

The Traxee community embodies the spirit of the athlete within each of us... a rejection of the images that others define for us, our bodies and our lives. Traxee is a place where we can come together and encourage each other, learn, share our experiences, and get motivated to exceed our personal goals and aspirations for fitness and a healthy, balanced, empowered life.

I am not a media executive with a golden parachute. I am a working woman with a demanding job, a family, wonderful supportive friends, and all the time challenges that every woman’s life entails. Traxee.com has been inspired by my love of running and a sense of community with, and commitment to, women everywhere with the courage to challenge themselves, compete, and transform their lives.

Beth's Background

Beth Moore is a marketing executive and business consultant. She has worked with many top consumer brands including Coca Cola, Disney Consumer Products, Warner Brothers, Waverly Home, Lowe’s, Williamsburg and Bob Timberlake. Beth has worked on numerous editorial projects, is a frequent blogger and a published writer. She has a B.A. from the University of California and an MBA from the Wake Forest University Babcock School of Management.

Beth lives with her husband and her three dogs, Cody, Deacon and Annie, in Los Angeles, California.

Julie's Background

Julie Running, Co-Founder and Creative Director for Traxee, has over 15 years of experience in the creative and marketing industry. While working with Speedo North America, she was introduced first hand to the world of women's sports and was able to work side-by-side with Olympic female athletes. Working with them gave her a lasting impression of their passion, dedication and drive. This led Julie to a deeper interest in women's athletic communities and became disappointed in how superficially they were treated in popular culture. Eventually, Julie crossed paths with Beth Moore while they worked together at a nationwide wholesale corporation and they struck up a close friendship. Similarly inspired by Beth's passion for running, the two created Traxee in response to a neglected community of women runners. While not working behind the scenes at Traxee, Julie spends time with her husband and their two children in Southern California.

About Tuesday Creative

Traxee.com is the web's premiere location for women who share a passion for the sport of running. It is designed, engineered and maintained by Tuesday Creative, a Los Angeles interactive agency. Click here to learn more about Tuesday Creative. Thanks for visiting Traxee.com!

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